Food & Beverage
AI Solution · FoodFood & Beverage

Customer support for food in a single thread

Omnichannel Support centralizes incidents from points of sale and HORECA (hotels, restaurants, and cafes) no matter which channel they come through, and resolves them automatically when they are standard cases for production plants and food distribution, escalating to a person only when needed.

-60%
support cost
Omnichannel
email, chat, social media, and more
Food
cases tailored to the sector
The Challenge · Scattered support in food

Every channel tells its own version of the same case in food

A customer from production plants and food distribution reaches out through several channels about the same problem, and each one starts from scratch, multiplying resolution time.

📨

Disconnected channels

Email, chat, and phone don't share the history of points of sale and HORECA (hotels, restaurants, and cafes), duplicating effort.

💰

Rising support costs

Every incident related to batches with expiration dates handled manually consumes the team's time.

😤

Inconsistent experience

The customer repeats their problem on every channel, creating frustration and a worse brand perception.

The Solution

One single conversation, resolved end to end in food

Centralizes incidents from points of sale and HORECA (hotels, restaurants, and cafes) into a single thread, resolves standard cases for production plants and food distribution automatically, and escalates only when needed.

📥

Unified inbox

Brings together email, chat, social media, and phone in a single view with the full history.

↩️

Incident management

Automatically resolves standard cases, generating confirmations with no manual intervention.

📢

Automated complaint handling

Classifies and responds to frequent complaints according to company policy.

🤝

Smart escalation

Escalates only complex cases to a human agent, with all the context already gathered.

How It Works · The value, step by step

From any channel to case resolution

The solution identifies the case, decides whether it can resolve it, and escalates with context when it can't.

Message on any channelIdentify caseClassify typeResolve or escalateConfirm with customerClose or hand off
1
The customer writes through any channelEmail, chat, social media, or phone: the solution receives the message in a single system.
2
Identifies the customer and their historyRecognizes whether a previous conversation already exists, preventing the customer from repeating their problem.
3
Classifies the type of caseDetermines what it's about and its level of complexity.
4
Resolves or prepares escalationHandles standard cases right away, or gathers context for a human agent.
5
Confirms the resolution to the customerCommunicates the outcome on the same contact channel.
Integration

Connects with what you already use, with no friction

Connects to your support channels and to the operating systems of production plants and food distribution.

Input

Support channels and order system

Centralizes incoming messages from points of sale and HORECA (hotels, restaurants, and cafes) across all support channels.

Grovium Solution

Omnichannel Support for Food

Classifies the case, resolves standard ones, and prepares context for complex escalations.

Output

Support and operations team

Confirms resolutions and escalates to a human when the case requires it.

Human oversight available at every critical step: the solution proposes, your team decides when it's needed.

Use Cases · The Business Value

Where it cuts costs the most in food

Product or order incidents

Automates the standard resolution process related to batches with expiration dates.

Seasonal contact spikes

Absorbs the increase in volume during campaigns without hiring temporary staff.

Compliance and traceability

Documents every incident in line with batch traceability and cold-chain temperature sensors.

Problem → Solution

A food company with several plants and logistics centers with the same case open across three channels

A real example of the kind of situation this solution solves.

Before · the problem

A customer reported a problem with batches with expiration dates by email, then on social media, and finally by phone, generating three separate tickets for the same case.

The support team managed each channel separately, with no shared history, spending three times the effort to resolve the same case.

After · with the solution

Omnichannel Support recognizes that all three messages belong to the same case and resolves it once, with all the information gathered.

As soon as the second message arrives, the solution automatically links it to the open case, and since it's a standard incident for production plants and food distribution, it resolves it with no human intervention.

Unify your customer support in food

We'll show you how Omnichannel Support resolves incidents end to end.