Retail
AI Solution · RetailRetail

Customer support for retail in a single thread

Omnichannel Support centralizes incidents from in-store and online customers no matter which channel they come through, and resolves them automatically when they are standard retail store network cases, escalating to a person only when needed.

-60%
support cost
Omnichannel
email, chat, social media, and more
Retail
cases tailored to the sector
The Challenge · Scattered support in retail

Every channel tells its own version of the same case in retail

A retail store network customer reaches out through several channels about the same problem, and each one starts from scratch, multiplying resolution time.

📨

Disconnected channels

Email, chat, and phone don't share the history of in-store and online customers, duplicating effort.

💰

Rising support costs

Every incident related to in-store product references handled manually eats up the team's time.

😤

Inconsistent experience

The customer repeats their problem on every channel, creating frustration and a worse brand perception.

The Solution

One single conversation, resolved end to end in retail

Centralizes incidents from in-store and online customers into a single thread, resolves standard retail store network cases automatically, and escalates only when needed.

📥

Unified inbox

Brings together email, chat, social media, and phone in a single view with the full history.

↩️

Incident management

Automatically resolves standard cases, generating confirmations with no manual intervention.

📢

Automated complaint handling

Classifies and responds to frequent complaints according to company policy.

🤝

Smart escalation

Escalates only complex cases to a human agent, with all the context already gathered.

How It Works · The value, step by step

From any channel to case resolution

The solution identifies the case, decides whether it can resolve it, and escalates with context when it can't.

Message on any channelIdentify caseClassify typeResolve or escalateConfirm with customerClose or hand off
1
The customer writes through any channelEmail, chat, social media, or phone: the solution receives the message in a single system.
2
Identifies the customer and their historyRecognizes whether a previous conversation already exists, preventing the customer from repeating their problem.
3
Classifies the type of caseDetermines what it's about and its level of complexity.
4
Resolves or prepares escalationHandles standard cases right away, or gathers context for a human agent.
5
Confirms the resolution to the customerCommunicates the outcome on the same contact channel.
Integration

Connects with what you already use, frictionlessly

It connects to your support channels and to the retail store network's operating systems.

Input

Support channels and order system

Centralizes incoming messages from in-store and online customers across every support channel.

Grovium Solution

Omnichannel Support for Retail

Classifies the case, resolves standard ones, and prepares context for complex escalations.

Output

Support and operations team

Confirms resolutions and escalates to a human when the case requires it.

Human oversight available at every critical step: the solution proposes, your team decides when it's needed.

Use Cases · The Business Value

Where it cuts costs the most in retail

Product or order incidents

Automates the standard resolution process related to in-store product references.

Seasonal contact spikes

Absorbs the increase in volume during campaigns without hiring temporary staff.

Compliance and traceability

Documents every incident in line with stock per store and seasonal campaigns.

Problem → Solution

A retail chain with physical stores and an online channel with the same case open across three channels

A real example of the kind of situation this solution solves.

Before · the problem

A customer complained about an issue with in-store product references by email, then on social media, and finally by phone, generating three different tickets for the same case.

The support team managed each channel separately, with no shared history, spending three times the effort to resolve the same case.

After · with the solution

Omnichannel Support recognizes that all three messages belong to the same case and resolves it once, with all the information gathered.

As soon as the second message arrives, the solution automatically links it to the open case and, since it is a standard retail store network incident, resolves it without human intervention.

Unify your customer support in retail

We'll show you how Omnichannel Support resolves incidents end to end.