Travel
AI Solution · Logistics, Operations, and ProcurementTravel

It recommends what you actually have in the store next door

Cross Selling & Stock cross-references your loyalty program with the real inventory of each point of sale to suggest the right complementary product, available right now, close to the customer.

Local stock
per store or warehouse
Loyalty
connected to every suggestion
Real time
synced with inventory
The Challenge · Cross-selling that promises and doesn't deliver

Recommending a product that isn't in stock breaks trust

Classic recommendation engines suggest based on statistical affinity, without knowing whether that product actually exists in the store or warehouse closest to the customer.

📦

Out-of-stock suggestions

The system recommends an add-on that is sold out at the customer's actual location, creating frustration.

🎟

Disconnected loyalty program

The points program and the recommendation engine live in different systems that don't talk to each other.

🏬

A central view, not a local one

Cross-selling rules are defined nationally, ignoring inventory differences from store to store.

The Solution

Recommendations that know your stock and your customer

It combines each customer's loyalty history with the inventory available in their store or delivery area, to suggest only what can actually be delivered.

📍

Stock by location

Checks the inventory of the most relevant store, warehouse, or delivery area before suggesting anything.

🏅

Loyalty built in

Uses the loyalty program's history and tier to adjust the tone and the incentive of the suggestion.

🔁

Dynamic cross-selling

Recalculates the combinations as stock changes, without relying on fixed, outdated rules.

🧭

Store-level operations

Each point of sale gets recommendations tuned to its own inventory and local demand.

How It Works · The value, step by step

From the current purchase to the complementary sale

The solution decides in seconds which combination makes commercial and logistical sense at once.

Purchase or cartLoyalty profileCheck local stockCalculate optimal combinationSuggest productConfirm availability
1
The purchase or active cart is detectedThe solution identifies what the customer is buying and in which store, app, or pickup point.
2
Checks the loyalty profileReviews the purchase history and the customer's tier in the program to tune the suggestion.
3
Cross-references local stockVerifies which add-ons are actually available in the corresponding store, warehouse, or delivery route.
4
Calculates the optimal combinationPrioritizes the product that maximizes margin and likelihood of acceptance without causing a stockout.
5
Presents the recommendationShows the suggestion at the point of sale, in the app, or by email, with availability confirmed.
Integration

Connects with what you already use, frictionlessly

It connects to the inventory ERP and the loyalty CRM so it never recommends in a vacuum.

Input

ERP and inventory

Reads stock in real time by store, warehouse, or delivery area.

Grovium Solution

Cross-Sell & Stock

Cross-references loyalty and availability to decide the cross-sell combination.

Output

POS, app, and CRM

Delivers the recommendation in the channel where the purchase happens, with stock already confirmed.

Human oversight available at every critical step: the solution proposes, your team decides when it's needed.

Use Cases · The Business Value

Applications by sector

Retail with a network of physical stores

Tunes cross-selling store by store based on what each one actually has available.

Distribution and logistics

Suggests order combinations that optimize the delivery route and the stock of the nearest warehouse.

Complex loyalty programs

Turns points history into actionable recommendations at the moment of purchase.

Problem → Solution

An appliance chain with broken cross-sell promises

A real example of the kind of situation this solution solves.

Before · the problem

The recommendation engine suggested accessories that were sold out in the store where the customer was buying, generating complaints and returns of incomplete orders.

Cross-selling rules were defined centrally, with no view of each store's real inventory. A customer in Valencia got the same suggestion as one in Bilbao, even though the product was only available in one of the two warehouses.

After · with the solution

Cross Selling & Stock cross-references the customer's loyalty tier with the exact inventory of their store, and only suggests what can actually be delivered.

Before showing any recommendation, the solution confirms stock at the customer's location. If the ideal accessory isn't available, it proposes the next best option with the same loyalty logic, without promising something it can't deliver.

Stop recommending what you can't deliver

We'll show you what cross-selling looks like when it's anchored to your real stock, store by store.