The economic context, translated to your local market
Economic Research monitors real estate market trends, interest rates, and buyer behavior, broken down by geographic area, so your sales strategy fits the real context of each local market.
You decide with internal data, ignoring what's happening in the market
Buyer behavior changes with interest rates and location, yet many pricing and expansion decisions are made with internal data alone, without that external context.
Interest rates left out
Pricing decisions don't account for how interest rates are changing purchasing power.
Geographic differences ignored
A general strategy may not work the same in every area, and that difference is rarely measured.
Outdated buyer behavior
Buying trends shift faster than internal reports are updated.
Market intelligence applied to your sales strategy
Continuously monitors real estate market trends, interest rates, and buyer behavior, broken down by area, to ground pricing and expansion decisions.
Real estate market trends
Follows how buying behavior evolves across property types and times of year.
Impact of interest rates
Translates macroeconomic data into its real effect on buyers' purchasing power.
Breakdown by geographic area
Shows how trends and behavior vary across areas or local markets.
Buyer behavior
Analyzes differences in purchase decisions across profiles and areas.
From macroeconomic data to local decisions
The solution cross-references economic context with real buyer behavior, area by area.
Connects with what you already use, frictionlessly
Combines public macroeconomic sources with your own deal data by area.
Macro and deal data
Incorporates interest rate and consumption indicators alongside your internal deal data by area.
Economic Research
Cross-references both sources to identify real trends in buyer behavior.
Leadership and sales strategy
Delivers reports and actionable insights for pricing or expansion decisions.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Decisions that benefit from this context
Area-based pricing strategy
Adjusts prices considering the real impact of interest rates in each area.
Planning new developments
Adapts the product type to the specific buying trends of each local market.
Expansion decisions
Identifies which areas show the most favorable buying behavior for new deals.
A developer that launched the same product across all its areas
A real example of the kind of situation this solution solves.
Faced with an interest rate rise, the developer kept the same product and terms across all its areas, without considering that the impact on purchasing power varied widely between local markets.
In the areas where the rate rise had hit the average buyer hardest, sales slowed markedly more than elsewhere, something that wasn't anticipated for lack of an area-by-area analysis.
Economic Research would have shown, before the launch, which areas could better absorb the rate rise and which required a different product or terms.
By cross-referencing interest rate data with real buyer behavior by area, the solution makes it possible to anticipate which markets will push back most against a financing term, and to adjust the strategy accordingly.
Fit your strategy to the real context of each local market
We'll show you how Economic Research cross-references interest rates and buyer behavior in your own areas.