The economic context, translated into your business
Economic Research monitors consumption trends, inflation, and shopper behavior, broken down by channel and geographic area, so your strategy fits the real context of each market.
You decide with internal data, ignoring what's happening outside
Shopper behavior changes with inflation, channel, and geographic area, yet most business decisions are made with internal data alone, without that external context.
Inflation left out
Pricing and promotion decisions don't account for how inflation is changing shopper behavior.
Geographic differences ignored
A national strategy may not work the same in every area, and that difference is rarely measured.
Outdated shopper behavior
Consumption trends change faster than internal reports are updated.
Economic intelligence applied to your strategy
It continuously monitors consumption trends, inflation, and shopper behavior, broken down by channel and geographic area, to ground pricing, assortment, and expansion decisions.
Consumption trends
Tracks how buying behavior evolves across categories and times of year.
Inflation impact
Translates macroeconomic data into its real effect on purchasing power and shopper decisions.
Breakdown by geographic area
Shows how trends and behavior vary between regions or local markets.
Behavior by channel
Analyzes consumption differences between physical, online, and other touchpoints.
From macroeconomic data to local decisions
The solution cross-references economic context with real shopper behavior, area by area.
Connects with what you already use, frictionlessly
It combines public macroeconomic sources with your own sales data by channel and area.
Macro and sales data
Incorporates inflation and consumption indicators alongside your internal sales data by area and channel.
Economic Research
Cross-references both sources to identify real shopper behavior trends.
Leadership and strategy
Delivers reports and actionable insights for pricing, assortment, or expansion decisions.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Decisions that benefit from this context
Regional pricing strategy
Adjusts prices considering the real impact of inflation in each geographic area.
Assortment planning
Adapts the catalog store by store based on the specific consumption trends of each local market.
Expansion decisions
Identifies which areas show the most favorable consumption behavior for new openings.
A chain that applied the same price increase across the country
A real example of the kind of situation this solution solves.
Facing rising costs, the company applied the same price increase across all its stores, without considering that inflation's impact on shopper purchasing power varied widely between regions.
In the areas where local inflation had hit consumers' wallets hardest, the price increase caused a notably larger drop in sales than in other regions, something that wasn't anticipated for lack of an area-level analysis.
Economic Research would have shown, before applying the increase, which areas could absorb it and which needed a more gradual adjustment or a different strategy.
By cross-referencing local inflation data with real shopper behavior by area and channel, the solution makes it possible to anticipate which markets will push back hardest against a price increase, and to tailor the strategy instead of applying a single rule.
Fit your strategy to the real economic context
We'll show you how Economic Research cross-references inflation, consumption, and shopper behavior in your own areas.