What's said about you when you're not looking
Market Observer continuously tracks what's said about your brand outside your own channels —articles, press, forums, and reviews— and measures the tone and volume of that conversation over time.
Your brand is discussed where you aren't looking
The conversations that affect your reputation most don't happen on your own channels, but in press, forums, and external reviews that are rarely monitored systematically.
Mentions off your radar
Articles, forums, or reviews discuss your brand without anyone on the team noticing in time.
Crises that escalate without warning
A negative comment can gain traction in forums or press before the company even finds out.
No real measurement of tone
Without systematic tracking, it's hard to know whether brand perception is improving or worsening over time.
Continuous monitoring of your reputation beyond home turf
It constantly tracks articles, press, forums, and reviews that mention your brand, and measures the tone and volume of that conversation so nothing takes you by surprise.
Press and article tracking
Detects mentions of your brand in digital media and industry publications.
Forum and review monitoring
Monitors communities and review platforms where your brand is discussed organically.
Tone and volume measurement
Quantifies whether the conversation about your brand is positive, negative, or neutral, and how it evolves over time.
Reputation alerts
Notifies leadership and communications when it detects a significant change in the tone or volume of mentions.
From scattered mentions to a reputation signal
The solution monitors constantly and turns hundreds of mentions into one clear trend.
Connects with what you already use, frictionlessly
It monitors public sources outside your own digital ecosystem to give a complete view of your reputation.
Press, forums, and reviews
Tracks publications, communities, and review platforms where your brand is mentioned.
Market Observer
Detects, classifies, and measures the tone of every mention found.
Leadership and communications
Delivers reputation trends and alerts to anticipate or manage a crisis in time.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Who benefits most from this monitoring
Leadership and corporate communications
Anticipate reputation crises before they spiral out of control.
Consumer brands with high media exposure
Measure how public perception evolves after launches or campaigns.
Companies in regulated sectors
Monitor how their brand is discussed in specialized forums and trade press.
A consumer brand that learned about a forum crisis too late
A real example of the kind of situation this solution solves.
A quality problem in one product batch triggered a wave of negative comments in specialized forums for a week, before the company found out from a journalist who asked directly.
The communications team only monitored mentions on its own social channels, with no watch on external forums or trade press. By the time the company reacted, the negative conversation had been building volume for days with no official response.
Market Observer detects the spike in negative forum mentions the same day it starts to grow, letting communications prepare a response before it reaches the press.
The solution identifies the shift in tone in the conversation about the brand and alerts leadership with the exact volume and context of the mentions, leaving room to manage the situation proactively instead of reactively.
Stop hearing late about what's said about your brand
We'll show you how Market Observer monitors your reputation across press, forums, and external reviews.