What's said about you and what competitors charge
Market Observer continuously tracks what's said about your agency or development company outside your own channels, and analyzes the prices and new services competitors are launching.
Your agency is discussed and compared where you aren't looking
The conversations that most affect your reputation, and competitors' price changes, are rarely monitored systematically.
Mentions off your radar
Articles, forums, and reviews talk about your agency without anyone on the team catching it in time.
Competitor prices in the dark
You don't know whether your price per square meter is aligned with what competitors offer in the same area.
No real measurement of tone
Without systematic tracking, it's hard to know whether perception of your agency is improving or worsening over time.
Continuous watch over your reputation and market prices
Constantly tracks articles, press, forums, and opinions that mention your agency, and analyzes the prices and new services competitors launch.
Press and article tracking
Detects mentions of your agency in digital media and sector publications.
Forum and review monitoring
Watches communities and review platforms where your agency is discussed organically.
Competitor price analysis
Compares competitors' price per square meter and terms area by area.
Reputation and price alerts
Notifies leadership and sales when it detects a relevant change in tone or in market prices.
From scattered mention to business signal
The solution watches constantly and turns mentions and prices into a clear trend.
Connects with what you already use, frictionlessly
Watches external public sources and competitors' real estate portals to give a complete picture.
Press, forums, reviews, and portals
Tracks publications, communities, and listings where your brand is mentioned or competitor prices are posted.
Market Observer
Detects, classifies, and measures the tone of each mention, and compares market prices.
Leadership and sales team
Delivers reputation and price trends and alerts so you can adjust sales strategy in time.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Who benefits most from this monitoring
Leadership and sales strategy
Anticipate reputation crises and adjust prices before losing competitiveness.
Agencies with high local exposure
Measure how public perception evolves after each deal or launch.
Developers in highly competitive areas
Watch prices and services of other developments in the same area.
An agency setting prices without seeing the competition
A real example of the kind of situation this solution solves.
An agency held a price above market for months because nobody was systematically watching what competitors charged in the same area, losing several deals to similar, cheaper listings.
The sales team adjusted prices intuitively, without up-to-date competitor data. By the time someone reviewed the portals manually, weeks of sales opportunities had already been lost.
Market Observer detects the price gap against competitors the same day it appears, letting sales adjust strategy before losing more deals.
The solution continuously compares the prices competitors publish in the same area and alerts leadership with the exact detail of the deviation detected, leaving room to act proactively.
Stop setting prices without seeing the competition
We'll show you how Market Observer watches your reputation and market prices in your area.