← All solutions
AI Solution · Sales, Marketing, and Leadership

Your sales team, always first with hot leads

Lead Scoring is an AI solution that analyzes every lead coming in through your website, chat, email, or WhatsApp, classifies it as hot, warm, or cold, and automatically uploads it to your CRM sorted by priority. This way your sales team focuses first on the leads most likely to close. And the scoring is yours: you decide what makes a lead hot, warm, or cold.

Seconds
to qualify every lead
4 channels
web, chat, email, and WhatsApp
3 tiers
hot, warm, and cold
The Challenge · Why opportunities are lost today

All leads arrive looking equal, but not all are worth the same

Leads come in simultaneously through website, chat, email, and WhatsApp. Without clear criteria, the sales team handles them first come, first served, and the ones ready to buy turn cold in the queue.

🔀

Leads scattered across multiple channels

Web forms, chat conversations, emails, and WhatsApp messages end up in separate inboxes, and no one has the full picture.

⏳

Hot leads wait in the queue

The customer who wanted to buy today gets a call days later, stuck behind dozens of contacts who were just browsing.

⌨️

Hours of manual CRM data entry

Copying data, reviewing messages, and deciding who to call first consumes sales time that should be spent closing deals.

The Solution

AI determines each lead's temperature and your CRM reflects it instantly

Lead Scoring reads every lead as soon as it arrives, evaluates its intent and fit with your ideal customer profile, and registers it in your CRM with its priority level. Your team opens the CRM and knows exactly where to start.

📥

Omnichannel capture

Collects leads from web, chat, email, and WhatsApp into a single flow, without your team having to check each channel separately.

🌡️

Hot, warm, or cold classification

Analyzes the message, urgency, budget, company type, and history to assign a score and temperature to each lead.

🔄

Automatic CRM registration

Creates or updates the contact in your CRM with their details, score, temperature, and a summary of their request, with zero manual data entry.

🎯

Clear priority for the team

Leads are sorted by priority and, if needed, assigned to the right sales rep to tackle those with the highest closing potential first.

How It Works · The value, step by step

From the first message to a prioritized CRM, without manual intervention

Everything happens within seconds from when the lead reaches out. Your team only steps in once they already know who to call first.

Lead via web, chat, email, or WhatsApp→Capture and unification→AI analysis→Hot · Warm · Cold→Registration in CRM→Team prioritizes and closes
1
A new lead arrivesA web form, chat conversation, email, or WhatsApp message activates the solution automatically.
2
AI analyzes the opportunityInterprets what they are asking for, with what urgency, what budget or volume they mention, and whether they fit your ideal customer profile.
3
Classifies it as hot, warm, or coldAssigns a score and temperature using the scoring model you defined: your criteria, your weights, and your thresholds.
4
Uploads it to your CRM by priorityCreates the record with its data, score, temperature, and a context summary, ready for action.
5
Your team starts with hot leadsSales reps contact those with the highest closing potential first; warm and cold leads move to follow-up or nurturing.
Integration

Connects with what you already use, with no friction

Sits between your acquisition channels and your CRM, without changing how your team works.

Input

Web, chat, email, and WhatsApp

Web forms, website chat, sales mailboxes, and WhatsApp Business as lead sources.

Grovium Solution

Lead Scoring

Analyzes, scores, and classifies every lead with your own scoring model, tailored to your business.

Output

CRM and sales team

Automatic registration in your CRM with temperature, score, and summary, plus an alert to the rep when a hot lead comes in.

Human oversight at every moment: your team can review and adjust the qualification, and the AI learns from those criteria.

Use Cases · The Business Value

Where the impact is most noticeable

B2B sales with high lead volume

Separates urgent quote requests from informational inquiries before they reach the sales team.

Services with multichannel acquisition

Real estate, training, insurance, or clinics receiving contacts through web, email, and WhatsApp simultaneously.

Marketing campaigns

Campaign lead spikes arrive in the CRM already prioritized, so you never lose the most interested buyers in the volume.

Problem → Solution

A B2B services company that called its best leads too late

Example of the type of situation this solution solves.

Before · the problem

Hundreds of leads a month came in through web, email, and WhatsApp, and the sales team handled them first come, first served, without knowing which were ready to buy.

One person spent every morning reviewing inboxes and transferring contacts to the CRM manually. Urgent quote requests were mixed with informational inquiries, and by the time the rep called, the customer had already chosen another provider.

After · with the solution

Every lead is classified within seconds as hot, warm, or cold and appears in the CRM sorted by priority, with a summary of what they need.

Sales reps start their day with hot leads and receive an alert when a new one comes in. Warm leads move to scheduled follow-up and cold ones to nurturing campaigns, without anyone entering data by hand.

Make your team always start with hot leads

We'll prepare a demo with your own channels and CRM, so you can see how every lead arrives classified and prioritized in real time.