Your sales team, always first with hot leads
Lead Scoring for Food is an AI solution that analyzes every lead coming in through your website, chat, email, or WhatsApp (distributor orders, HORECA requests, private labels, or importers), classifies it as hot, warm, or cold, and automatically uploads it to your CRM sorted by priority. This way your sales team focuses first on the leads most likely to close. And the scoring is yours: you decide what makes a lead hot, warm, or cold.
All leads arrive looking equal, but not all are worth the same
Food manufacturers and distributors receive requests from distributors, chains, restaurants, and importers via website, chat, email, and WhatsApp. Without prioritization, high-volume accounts wait just like one-off inquiries.
Very diverse channels and customers
Mass retail, HORECA, wholesalers, and importers write through different channels with very different needs.
High-volume accounts left waiting
A distributor or chain asking for price lists to list your product receives a late reply and chooses another supplier.
Overstretched sales team
Reviewing requests, asking for volume figures, and logging them into the CRM consumes hours of commercial work.
AI determines each lead's temperature and your CRM reflects it instantly
Lead Scoring reads every lead as soon as it arrives, evaluates its intent and fit with your ideal customer profile, and registers it in your CRM with its priority level. Your team opens the CRM and knows exactly where to start.
Omnichannel capture
Collects leads from web, chat, email, and WhatsApp into a single flow, without your team having to check each channel separately.
Hot, warm, or cold classification
Analyzes the message, urgency, budget, company type, and history to assign a score and temperature to each lead.
Automatic CRM registration
Creates or updates the contact in your CRM with their details, score, temperature, and a summary of their request, with zero manual data entry.
Clear priority for the team
Leads are sorted by priority and, if needed, assigned to the right sales rep to tackle those with the highest closing potential first.
From the first message to a prioritized CRM, without manual intervention
Everything happens within seconds from when the lead reaches out. Your team only steps in once they already know who to call first.
Connects with what you already use, with no friction
Sits between your acquisition channels and your CRM, without changing how your team works.
Web, chat, email, and WhatsApp
Contact and distributor forms, website chat, sales and export emails, and WhatsApp Business as lead sources.
Lead Scoring
Analyzes, scores, and classifies every lead with your own scoring model, tailored to your business.
CRM and sales team
Automatic registration in your CRM with temperature, score, and summary, plus an alert to the rep when a hot lead comes in.
Human oversight at every moment: your team can review and adjust the qualification, and the AI learns from those criteria.
Where the impact is felt most in food
Distribution and FMCG
Prioritizes chains and distributors looking to list products so key account managers reach out first.
HORECA channel
Detects restaurants, hotels, and caterers with recurring consumption and assigns them to the regional sales rep.
Export and importers
Identifies importers with defined volume and target markets, uploading them to the CRM as high priority.
A food manufacturer that was slow to respond to high-volume distributors
Example of the type of situation this solution solves in food.
Requests from distributors, restaurants, and importers arrived via web, email, and WhatsApp, and the team handled them first come, first served.
High-volume accounts were mixed with sample requests and consumer inquiries. Some distributors listed another brand before ever receiving a proposal.
Every request is classified in seconds by customer type, volume, and market, entering the CRM as hot, warm, or cold.
Hot distributors and chains are assigned to the relevant key account manager, warm HORECA leads move to catalog follow-up, and cold inquiries to automated communications. The team focuses its time on high-volume accounts.
Make your team always start with hot leads
We'll prepare a demo for food with your own channels, your CRM, and your scoring criteria, so you can see how every lead arrives classified and prioritized in real time.