Your sales team, always first with hot leads
Lead Scoring for Industrial is an AI solution that analyzes every lead coming in through your website, chat, email, or WhatsApp (quote requests, data sheets, distributor orders, or custom projects), classifies it as hot, warm, or cold, and automatically uploads it to your CRM sorted by priority. This way your sales team focuses first on the leads most likely to close. And the scoring is yours: you decide what makes a lead hot, warm, or cold.
All leads arrive looking equal, but not all are worth the same
Industrial manufacturers and distributors receive quote requests, technical inquiries, and orders via website, chat, email, and WhatsApp. Without prioritization, major projects wait just like questions about a data sheet.
Scattered quote requests
Quote requests arrive via forms, emails to reps, chat, and distributor WhatsApp, without a unified inbox.
Major projects left waiting
A client with a defined project and purchase timeline receives the quote late and awards the contract to another supplier.
Overwhelmed sales engineering
Sales engineers spend hours reading inquiries and entering data into the CRM instead of preparing proposals.
AI determines each lead's temperature and your CRM reflects it instantly
Lead Scoring reads every lead as soon as it arrives, evaluates its intent and fit with your ideal customer profile, and registers it in your CRM with its priority level. Your team opens the CRM and knows exactly where to start.
Omnichannel capture
Collects leads from web, chat, email, and WhatsApp into a single flow, without your team having to check each channel separately.
Hot, warm, or cold classification
Analyzes the message, urgency, budget, company type, and history to assign a score and temperature to each lead.
Automatic CRM registration
Creates or updates the contact in your CRM with their details, score, temperature, and a summary of their request, with zero manual data entry.
Clear priority for the team
Leads are sorted by priority and, if needed, assigned to the right sales rep to tackle those with the highest closing potential first.
From the first message to a prioritized CRM, without manual intervention
Everything happens within seconds from when the lead reaches out. Your team only steps in once they already know who to call first.
Connects with what you already use, with no friction
Sits between your acquisition channels and your CRM, without changing how your team works.
Web, chat, email, and WhatsApp
Quote forms, website chat, sales and distributor emails, and WhatsApp Business as lead sources.
Lead Scoring
Analyzes, scores, and classifies every lead with your own scoring model, tailored to your business.
CRM and sales team
Automatic registration in your CRM with temperature, score, and summary, plus an alert to the rep when a hot lead comes in.
Human oversight at every moment: your team can review and adjust the qualification, and the AI learns from those criteria.
Where the impact is felt most in industrial
Requests for quotation (RFQ)
Sorts quote requests by volume and timeline so sales engineering prioritizes high-value opportunities.
Distributor network
Detects distributors with recurring or volume orders and assigns them to the channel manager.
Trade shows and campaigns
Trade show and campaign leads arrive in the CRM already classified to follow up in the right order.
A components manufacturer that was losing large projects among hundreds of inquiries
Example of the type of situation this solution solves in industrial.
Quote requests arrived via web, reps' emails, and WhatsApp, and the team handled them first come, first served, without knowing which were genuine projects.
Projects with defined volume and deadlines waited days for a quote, mixed in with requests for technical data sheets. Some clients awarded contracts to other suppliers before receiving a reply.
Every request is classified in seconds by volume, specifications, and timeline, entering the CRM as hot, warm, or cold, with a technical summary.
Hot projects are assigned to the regional sales engineer, warm ones move to follow-up with documentation, and cold ones to automated communications. Sales engineering prepares high-conversion quotes first.
Make your team always start with hot leads
We'll prepare an industrial demo with your own channels, your CRM, and your scoring criteria, so you can see how every lead arrives classified and prioritized in real time.