Your sales team, always first with hot leads
Lead Scoring for Real Estate is an AI solution that analyzes every lead coming in through your website, chat, email, or WhatsApp (buyers, tenants, owners looking to sell, or investors), classifies it as hot, warm, or cold, and automatically uploads it to your CRM sorted by priority. This way your sales team focuses first on the leads most likely to close. And the scoring is yours: you decide what makes a lead hot, warm, or cold.
All leads arrive looking equal, but not all are worth the same
Developers, agencies, and brokerages receive leads from portals, website, chat, email, and WhatsApp. Without filtering, agents call a buyer with a pre-approved mortgage the same way as someone just browsing photos.
Leads from portals, web, and WhatsApp
Contacts arrive from real estate portals, website forms, emails, and WhatsApp, each in a separate inbox.
Ready buyers turning cold
Anyone with approved financing who wants to visit this week gets a call too late and reserves another property.
Manual lead qualification
Reviewing each inquiry, asking for budget and area, and entering it into the CRM burns hours that should be spent on property viewings.
AI determines each lead's temperature and your CRM reflects it instantly
Lead Scoring reads every lead as soon as it arrives, evaluates its intent and fit with your ideal customer profile, and registers it in your CRM with its priority level. Your team opens the CRM and knows exactly where to start.
Omnichannel capture
Collects leads from web, chat, email, and WhatsApp into a single flow, without your team having to check each channel separately.
Hot, warm, or cold classification
Analyzes the message, urgency, budget, company type, and history to assign a score and temperature to each lead.
Automatic CRM registration
Creates or updates the contact in your CRM with their details, score, temperature, and a summary of their request, with zero manual data entry.
Clear priority for the team
Leads are sorted by priority and, if needed, assigned to the right sales rep to tackle those with the highest closing potential first.
From the first message to a prioritized CRM, without manual intervention
Everything happens within seconds from when the lead reaches out. Your team only steps in once they already know who to call first.
Connects with what you already use, frictionlessly
Sits between your acquisition channels and your CRM, without changing how your team works.
Web, chat, email, and WhatsApp
Real estate portals, website and development forms, chat, email, and WhatsApp Business as lead sources.
Lead Scoring
Analyzes, scores, and classifies every lead with your own scoring model, tailored to your business.
CRM and sales team
Automatic registration in your CRM with temperature, score, and summary, plus an alert to the rep when a hot lead comes in.
Human oversight at every moment: your team can review and adjust the qualification, and the AI learns from those criteria.
Where the impact is felt most in Real Estate
New development projects
Prioritizes buyers with financing and a clear timeline to reserve during the sales phase.
Real estate agencies and broker networks
Assigns hot leads to the right agent by location and property type.
Property owner acquisition
Detects property owners looking to sell or rent soon so the acquisition team reaches them before competitors.
A developer that received hundreds of leads per development and didn't know where to start
Example of the type of situation this solution solves in Real Estate.
Each launch generated hundreds of contacts from portals, the website, and WhatsApp, and the sales team called them first come, first served.
Buyers with approved financing ready to reserve were mixed with casual browsers without a budget. By the time a rep called, some had already reserved in a nearby development.
Every lead is classified in seconds based on budget, financing, property type, and timeline, entering the CRM as hot, warm, or cold.
Hot buyers get a call and viewing offer the very same day, warm leads move to follow-up with development brochures, and cold ones to nurturing campaigns. The team focuses its viewings on those genuinely ready to reserve.
Make your team always start with hot leads
We'll prepare a demo for Real Estate with your own channels, your CRM, and your scoring criteria, so you can see how every lead arrives classified and prioritized in real time.