Your sales team, always first with hot leads
Lead Scoring for Retail is an AI solution that analyzes every lead coming in through your website, chat, email, or WhatsApp (corporate orders, high-ticket purchases, in-store appointments, or franchise inquiries), classifies it as hot, warm, or cold, and automatically uploads it to your CRM sorted by priority. This way your sales team focuses first on the leads most likely to close. And the scoring is yours: you decide what makes a lead hot, warm, or cold.
All leads arrive looking equal, but not all are worth the same
In retail, leads come in through many doors: website forms, online store chat, store emails, and WhatsApp. Corporate orders, high-ticket purchases, and routine questions get mixed up, and those ready to buy turn cold in the queue.
In-store and online inquiries mixed together
Product questions, corporate orders, and in-store appointment requests arrive through different channels without any priority order.
Large orders left waiting
A company looking for 200 units for corporate gifting receives an answer days later, stuck behind questions about store hours or returns.
Campaigns that overwhelm the team
During sales, Black Friday, or Christmas, contact volume surges and no one has time to identify which ones are genuine opportunities.
AI determines each lead's temperature and your CRM reflects it instantly
Lead Scoring reads every lead as soon as it arrives, evaluates its intent and fit with your ideal customer profile, and registers it in your CRM with its priority level. Your team opens the CRM and knows exactly where to start.
Omnichannel capture
Collects leads from web, chat, email, and WhatsApp into a single flow, without your team having to check each channel separately.
Hot, warm, or cold classification
Analyzes the message, urgency, budget, company type, and history to assign a score and temperature to each lead.
Automatic CRM registration
Creates or updates the contact in your CRM with their details, score, temperature, and a summary of their request, with zero manual data entry.
Clear priority for the team
Leads are sorted by priority and, if needed, assigned to the right sales rep to tackle those with the highest closing potential first.
From the first message to a prioritized CRM, without manual intervention
Everything happens within seconds from when the lead reaches out. Your team only steps in once they already know who to call first.
Connects with what you already use, with no friction
Sits between your acquisition channels and your CRM, without changing how your team works.
Web, chat, email, and WhatsApp
Online store forms, website chat, store and customer service emails, and WhatsApp Business as lead sources.
Lead Scoring
Analyzes, scores, and classifies every lead with your own scoring model, tailored to your business.
CRM and sales team
Automatic registration in your CRM with temperature, score, and summary, plus an alert to the rep when a hot lead comes in.
Human oversight at every moment: your team can review and adjust the qualification, and the AI learns from those criteria.
Where the impact is felt most in retail
Corporate sales and corporate gifting
Instantly detects volume orders from businesses and forwards them to the B2B team ahead of routine inquiries.
High-ticket merchandise
Furniture, electronics, eyewear, or jewelry: prioritizes shoppers close to buying who need advice or an in-store appointment.
Campaign peaks
Sales, Black Friday, or Christmas: leads reach the CRM already prioritized even when volume multiplies.
A furniture store chain that was losing large sales among hundreds of inquiries
Example of the type of situation this solution solves in retail.
Quote requests to furnish an entire home arrived mixed with shipping and returns questions via web, email, and WhatsApp, handled strictly first come, first served.
Store staff checked messages when they had time and manually logged only a fraction into the CRM. Customers with large projects and near move-in dates waited days for a call and ended up buying from another chain.
Every inquiry is classified in seconds: comprehensive projects with an approaching date enter as hot and are assigned to a consultant at the nearest store.
Product inquiries without a date remain warm for follow-up, while shipping or return questions are flagged as cold and routed to customer support. The CRM updates automatically, and consultants start every day with the highest-converting projects.
Make your team always start with hot leads
We'll prepare a retail demo with your own channels, your CRM, and your scoring criteria, so you can see how every lead arrives classified and prioritized in real time.