See what competitors are paying to show
Paid Radar watches when your competitors launch paid campaigns on TikTok, Meta, and Google, and shows you the exact banners and content they're using to win over the same customer as you.
You don't know what competitors are testing until it has already worked
Other players' paid campaigns launch and disappear without warning, and by the time the marketing team spots them manually, the window to react has already closed.
Manual monitoring is impossible
Manually reviewing what every competitor publishes on every platform neither scales nor stays consistent.
Late reaction
By the time the team hears about a rival campaign, it has been live for weeks capturing share of attention.
Missing format context
Knowing a campaign exists isn't enough: you need to see the exact banner or content to understand the strategy.
Continuous monitoring of competitors' paid media
It constantly monitors your competitors' active campaigns on the main paid platforms, and delivers the real formats and content they're using.
Active campaign detection
Identifies when a competitor launches a new paid campaign on TikTok, Meta, or Google.
Creative capture
Retrieves the exact banners, videos, or content competitors are showing the market.
Dashboard by competitor
Organizes the information by rival brand, to follow how their paid strategy evolves over time.
Alerts to marketing and leadership
Notifies the team when it detects relevant moves, enabling a fast response.
From spotting a rival campaign to your strategic response
The solution monitors constantly and delivers the information ready for marketing to decide how to react.
Connects with what you already use, frictionlessly
It continuously monitors public paid media platforms and centralizes the findings by competitor.
Paid platforms
Tracks TikTok, Meta Ads Library, and Google Ads for your competitors' active campaigns.
Paid Radar
Detects, classifies, and organizes every rival campaign found by brand and format.
Marketing and leadership
Delivers alerts and a queryable dashboard with the competitor creatives detected.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Who gets the most out of this monitoring
Performance marketing teams
Adjust their own paid strategy by seeing in real time what competitors are testing.
Leadership and strategy
Understand where the market is shifting its ad spend, sector by sector.
Communications and brand
Spot new messages or positioning competitors are testing before they become a trend.
A beauty brand that always reacted late to competitors
A real example of the kind of situation this solution solves.
A direct competitor launched an aggressive discount campaign on TikTok Ads, and the marketing team didn't find out until three weeks later, when it had already lost share of attention on the platform.
Competitor tracking was done manually and sporadically, checking profiles every so often. Without continuous monitoring, it was impossible to detect paid campaigns the moment they went live.
Paid Radar detects the rival campaign the same day it goes live and shows the team the exact banner competitors are running on TikTok.
As soon as the solution identifies the new campaign, it files it in the competitor's dashboard and alerts marketing with the content and format detected, making it possible to weigh a response while the window of opportunity is still open.
Stop hearing late about what competitors are doing
We'll show you how Paid Radar monitors your direct competitors on TikTok, Meta, and Google.