Retail
AI Solution · Leadership, Marketing, Finance, OperationsRetail

Let them try it on before they buy it

Virtual Fitting Room generates an avatar that lets every customer see how a garment or other product looks on them in real time, reducing the uncertainty that ends in a return today.

-60%
estimated returns
Real time
product visualization
Fashion and beyond
applicable to other categories
The Challenge · The problem of buying without trying on

Sizing doubt is the number one cause of returns

Buying fashion or other physical products online carries an uncertainty that product pages and photos don't fully resolve, and that doubt turns into costly returns.

📏

Uncertainty about size and fit

The customer doesn't know how the product will really fit, and buys several sizes 'just in case'.

↩️

Costly returns

Every return means reverse logistics, restocking, and a cost that eats into margin.

😕

Lower buying confidence

Doubt about the real fit holds back the buying decision and lowers conversion on the product page.

The Solution

An avatar that tries the product on for the customer

It generates a realistic visualization of how the product looks on the customer or a similar avatar, right on the product page, before the purchase decision.

🧍

Customizable avatar

The customer generates an avatar representative of their body to see the product's real fit.

👗

Real-time try-on

Shows how each garment or product looks instantly, without waiting for the physical order to arrive.

📉

Fewer returns

By resolving fit doubts before purchase, the rate of returns due to the wrong size drops.

🛍

Built into the product page

It runs directly in the ecommerce site, with no extra apps to install.

How It Works · The value, step by step

From sizing doubt to a confident purchase

The solution reduces uncertainty at the exact moment where the sale is lost or the return is created today.

Product pageCustomer dataGenerate avatarSimulate real fitShow visualizationConfirm purchase
1
The customer lands on the product pageThey view the product as always, with the option to try it on virtually.
2
Generates their avatarFrom measurements or a reference photo, the system creates an avatar representative of the customer.
3
Simulates the product's real fitApplies the garment or product to the avatar, factoring in size, cut, and material.
4
Shows the visualization in real timeThe customer sees how the product looks right on the page, without waiting for shipping.
5
Confirms the purchase with more confidenceWith the fit doubt resolved, the customer decides with less uncertainty and a lower chance of returning it.
Integration

Connects with what you already use, frictionlessly

It embeds in your ecommerce product page and uses the size and cut data from your catalog.

Input

Product page and catalog

Takes the real images, cuts, and size guide of every product in the catalog.

Grovium Solution

Virtual Fitting Room

Generates the customer's avatar and simulates the product's fit on it in real time.

Output

Ecommerce and after-sales

Shows the visualization on the product page and reduces the returns handled by after-sales.

Human oversight available at every critical step: the solution proposes, your team decides when it's needed.

Use Cases · The Business Value

Categories where it reduces uncertainty the most

Online fashion and footwear

Resolves size and fit doubts, the leading cause of returns in the sector.

Retail of customizable products

Lets shoppers visualize variants, colors, or combinations before deciding to buy.

Ecommerce with a high return rate

Cuts the logistics cost of returns caused by unmet expectations.

Problem → Solution

A fashion brand with a 35% return rate due to sizing

A real example of the kind of situation this solution solves.

Before · the problem

More than a third of orders were returned because the garment didn't fit as the customer expected, mainly due to size and cut doubts the product page didn't resolve.

Text size guides weren't enough for the customer to picture how the garment would actually fit. Many customers bought two sizes of the same item 'to try at home', guaranteeing a return on at least one of them.

After · with the solution

Virtual Fitting Room lets shoppers see the garment's real fit on an avatar of themselves before buying, removing much of that uncertainty.

Right from the product page, the customer sees how the garment fits in their real size, factoring in cut and material. The buying decision is made with the same information they'd have trying it on in store.

Let your customers try it on before they buy it

We'll show you how Virtual Fitting Room fits into your ecommerce product page.