Every sector newsletter, summarized for you
Trend Scout follows sector trends and content by subscribing to your own and your competitors' newsletters, so your team is always up to date without having to read dozens of bulletins every week.
No one has time to read every newsletter in the sector
Staying on top of trends means following dozens of sources, but manually reading every competitor's newsletter, blog, or bulletin doesn't scale with the team's available time.
Too many sources to follow
Relevant trends are scattered across dozens of newsletters and sector publications.
No time to read it all
The marketing and strategy team can't spend hours a day reviewing full bulletins.
Trends detected too late
By the time a trend reaches the team, it has already been circulating among the competition for weeks.
A trend scout that reads for you
Subscribes to your own and your competitors' newsletters relevant to your sector, extracts what matters from each one, and delivers an actionable summary of emerging trends.
Active subscription to sector sources
Subscribes to and monitors your own newsletters and those of direct and indirect competitors.
Synthesis of relevant content
Extracts the key points from each bulletin, discarding noise and repeated information.
Detection of emerging trends
Identifies patterns that repeat across several sources, a sign of a real sector trend.
Periodic summary delivered
Delivers a consolidated summary as often as your team needs, with no manual reading required.
From dozens of newsletters to an actionable summary
The solution reads, filters, and synthesizes so your team only sees what truly matters.
Connects with what you already use, with no friction
Subscribes directly to your sector's content sources and delivers the summary wherever your team needs it.
Newsletters and publications
Subscribes to your own, competitors', and relevant sector media bulletins.
Trend Scout
Extracts, filters, and detects repeated trends across the different sources.
Marketing and strategy
Delivers a periodic trend summary directly to the team or channel indicated.
Human oversight available at every critical step: the solution proposes, your team decides when it's needed.
Who stays up to date effortlessly
Marketing and content teams
Detect emerging topics before they become saturated, to create content with a time advantage.
Competitive intelligence
Closely follow what competitors communicate in their own newsletters, with no need to manually subscribe to each one.
Leadership and strategy
Receive a synthesized view of the sector with no need to spend time on daily bulletin reading.
A marketing team that was always late to every sector trend
A real example of the kind of situation this solution solves.
The team found out about a relevant sector trend weeks after it was already circulating among the competition, because no one had time to read the more than 20 relevant newsletters every week.
The subscriptions to sector bulletins existed, but no one reviewed them systematically due to lack of time. Trends were detected by chance, when someone mentioned something in a meeting, already weeks behind the rest of the market.
Trend Scout reads those same 20 newsletters every week and delivers a summary of the trends that repeat across several sources, the same day they start appearing.
Instead of depending on someone on the team finding time to read, the solution processes each bulletin as soon as it arrives and flags when the same topic appears across several different sources, the clearest sign that it's a real trend and not an isolated case.
Let Trend Scout read the sector for you
We'll show you how Trend Scout synthesizes your sector's newsletters into a weekly summary.